10 minutes. That's how much time the average cyclist loses before each ride.
Looking for the helmet. Moving the bike out of the hallway. Finding the shoes. Pumping up the flat tire.
10 minutes × 4 rides per week × 52 weeks = 34 hours per year lost before even pedaling.
Friction Kills Consistency
In sports psychology, this is called starting friction. The more complicated the start of an action, the less likely we are to do it. It's automatic.
It's not a motivation problem. It's a system problem.
The cyclists who ride the most are not the most motivated. They are the ones whose system makes starting automatic.
Ready in 60 seconds
With the Designer Bike Setup, your bike is on the wall, your equipment is within reach, your spare wheel on its dedicated stand.
You unhook. You leave. 60 seconds.
No searching. No mess. No excuses.
Eliminate friction. Multiply your rides.